Nike has just launched the newest Air Jordan in 2011, the 26th version in Air Jordan shoes series, although we don’t know for confident if the number is appropriate. In addition to its classic three colorways, this new version features a specific restricted edition: the Year from the Rabbit Air Jordan — 2011 is Rabbit Year in Chinese Lunar Year. It could appear strange for a basketball shoe named like this, but clearly the decision is always to coincide using a momentous year for Michael Jordan himself — Mr. Jordan was born within the year on the rabbit, 1963. As he turns to become 48 years old currently, he enters the year of birth for the 4th time with his shoe slathered in Chinese symbolism. The Rabbit Year Air Jordan shoebox is created to match the red envelopes, which can be made use of to provide fortunate dollars at Chinese Lunar New Year, in red and gold with iconic geometric styles and Chinese characters, revolving about the Jumpman silhouette logo.
The shoe itself bears a white/metallic gold/varsity red/wolf grey colorway, no less than two of them are preferred colors in China, and additionally, it matches properly with Chinese national team uniform, Chicago Bulls uniform. The unique edition Jordan shoe also options an insole reads “Brooklyn”, that is the New York borough exactly where Mr. Jordan was born as well as property to lots of Chinese folks.
Yet another explanation for the colour scheme is: In accordance with Chinese well-known superstition, the year of one’s birth sign is full of prospective misfortune, and 1 strategy to keep away from the bad luck will be to wear red color.
When Chinese people generally fulfill this requirement by stocking up on crimson underwear, it may be that Mr. Jordan wanted a technique to lay down some protection when he’s playing some pick-up games.
This particular edition shoes had been released to only a little number of stores in China in the starting of February, and will land inside a few extra in China and a compact quantity of retailers within the U.S. on Feb. 19.
Nike stores in Beijing and Shanghai final week has reported promoting out of them immediately, and in Hong Kong, the shoes have been only out there by way of a lucky draw. Such restricted edition Air Jordan footwear are not created for the widespread customer, they’re released in quick supply, and promptly are snapped up by collectors, they are auctioned in eBay for upward of $400.
This particular edition is not as ugly as last year’s model, but it is far from19932s Air Jordan IX, which was known to quite a few persons because the design and style that got cool years immediately after its initial release.
With its gold laces, red tongues and translucent soles, it may be a whilst just before the Year on the Rabbit Air Jordan shoes are looked on so fondly.